At “Itchy Baby Co”, the importance of protecting your privacy is paramount. We are committed to protecting your privacy in accordance with the Privacy Act 1998 (Cth). This document describes our current policies and practices in relation to the handling and use of personal information.
Collection, use and disclosure
We may use your information to send product information and promotional material to you. We may also notify you of new services, events, articles or updates we think may be of interest to you. If you would rather not receive this information, please notify us at hello@itchybabyco.com.au.
We may also use your information internally to assist in improving the services we provide and aid in problem resolution.
Under no circumstances do we or will we sell, trade or rent your personal information to others.
We may need to provide your information to contractors or external vendors who supply services to us. However, we will do our best to ensure that they protect your information in the same way that we do.
We may provide your information to others if we are required to do so by law or under other circumstances which the Privacy Act permits.
Accurate and up-to-date
We aim to ensure that the personal information we collect, use or disclose is accurate, complete and up-to-date. It is our customers’ responsibility to inform us if their personal information is not correct. We keep personal information only for as long as is reasonably necessary for the purpose for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.
Security
We have access to the information collected from you accessing our website and/or shopping securely online with us. If you would like further information on this, please contact hello@itchybabyco.com.au We will strive to maintain the privacy of this data for our part, but we encourage you to ensure you practice the strictest level of online security for your personal log-in details when using our website.
At all times personal or other private or sensitive information pertaining to a customer is treated as highly confidential and is properly secured. Associates, employees, and contractors are to honour this commitment and care for all personal information in accordance with this Privacy Policy.
Access
Customers of “Itchy Baby Co” may at any time request access in writing to their personal information. We will (subject to certain exceptions) provide them with access to that information.
Website
The “Itchy Baby Co” website may at times contain links to other Web sites whose operator may or may not adhere to a privacy policy or be governed by the National Privacy Principles.
The “Itchy Baby Co” website may contain links or rely on use of other software and cloud-based vendors who may or may not adhere to a privacy policy or be governed by the National Privacy Principles.
Third party vendors, including Google, may show our ads on sites on the internet. Third party vendors, including Google, use cookies to serve ads to you based on your prior visits to our website, however they do not identify you. You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page.
SMS Marketing
When opted-in, you will receive text messages (SMS/MMS) to your mobile number. These kinds of messages may include offers, coupons, or other information.
You can opt-out of this service at any time. Just text “STOP” to the phone number. After you text “STOP” to us, we may send you an SMS reply to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time or text “START” or “JOIN” and we will start sending SMS messages to you again.
If you are experiencing any issues, you can reply with the keyword “HELP”. Or, you can get help directly from us by emailing hello@itchybabyco.com.au
Itchy Baby Co. & Carriers are not liable for delayed or undelivered messages.
Message and data rates may apply for any messages sent to you from us and to us from you. You should expect to receive a maximum of 5 messages per month from us.
If you have any questions about your text plan or data plan, please contact your provider.
For more information about your privacy
If you would like further information regarding the way we manage your personal information please contact hello@itchybabyco.com.au
Changes to our Privacy Policy
From time to time it may be necessary for us to make revisions to our privacy policy. Any changes will be made in accordance with the Privacy Act 1998 (Cth). We may notify you about changes to this privacy policy by posting an updated version on our website.
Your consent
By using our website, you consent to the collection and use of information you have provided to us. If you do not agree with any part of our privacy policy, you must leave this website immediately.
FAQs
An update on Natural Sunscreen SPF50+
23 December 2025
After months of independent testing, we’ve decided not to proceed with a planned restock of our Natural Sunscreen SPF50.
We understand this product has been unavailable for some time, but our top priority will always be your little one’s safety. After industry-wide concerns were raised earlier this year, we chose to undertake additional independent SPF testing before restocking.
Based on those results, the current batch of our Natural Sunscreen SPF50 will not return to sale.
We know this decision will be disappointing for some customers. But as a small Australian skincare business, we’re only comfortable selling products that meet our high quality standards and that we can confidently stand behind.
What are we doing now?
These testing results mean we’re making some changes.
1. We are no longer working with the manufacturer that developed this product. Natural Sunscreen SPF50 is the only sunscreen product in our range and the only white-labelled base formula from a manufacturer. The rest of our range is unique to us and manufactured in Australia.
2. We hope to launch a new, proprietary sunscreen in the future. We will only work with a manufacturing partner that shares our vision and will ensure the new product meets the high standards we uphold across our range.
3. Every new sunscreen product will be tested at two different independent labs before going on sale.
4. We will continue to share updates as more information becomes available. If you have any questions, please reach out to us on hello@itchybabyco.com.au
Does this update apply to products already sold?
The above update only relates to one batch of Natural Sunscreen SPF50+ that was held from sale and never sold to Itchy Baby Co customers.
This batch was intended for sale this summer. Our Australian manufacturer used a different formula from earlier sunscreen products they supplied to us, so we treated this batch as a ‘new’ product to Itchy Baby Co.
After industry-wide concerns were raised earlier this year, we paused this planned restock to undertake additional independent SPF testing before sale. Based on those results, we decided not to release it to our community.
All previous batches of Natural Sunscreen SPF50+ met regulatory standards in place at the time and there are no recalls in place for any batches of our sunscreen.
We understand it’s frustrating when a product you rely on isn’t available and that some families may be looking for alternatives this summer. As a gesture of support, we’re offering refunds on previously purchased Itchy Baby Co sunscreen.
Please reach out to our team for support with this: hello@itchybabyco.com.au