23 December 2025 

After months of independent testing, we’ve decided not to proceed with a planned restock of our Natural Sunscreen SPF50. 

We understand this product has been unavailable for some time, but our top priority will always be your little one’s safety. After industry-wide concerns were raised earlier this year, we chose to undertake additional independent SPF testing before restocking. 

Based on those results, the current batch of our Natural Sunscreen SPF50 will not return to sale.  

We know this decision will be disappointing for some customers. But as a small Australian skincare business, we’re only comfortable selling products that meet our high quality standards and that we can confidently stand behind. 

What are we doing now?  

These testing results mean we’re making some changes. 

1.    We are no longer working with the manufacturer that developed this product. Natural Sunscreen SPF50 is the only sunscreen product in our range and the only white-labelled base formula from a manufacturer. The rest of our range is unique to us and manufactured in Australia. 

2.    We hope to launch a new, proprietary sunscreen in the future. We will only work with a manufacturing partner that shares our vision and will ensure the new product meets the high standards we uphold across our range.

3.    Every new sunscreen product will be tested at two different independent labs before going on sale.

4.    We will continue to share updates as more information becomes available.  If you have any questions, please reach out to us on hello@itchybabyco.com.au  

The above update only relates to one batch of Natural Sunscreen SPF50+ that was held from sale and never sold to Itchy Baby Co customers.

This batch was intended for sale this summer. Our Australian manufacturer used a different formula from earlier sunscreen products they supplied to us, so we treated this batch as a ‘new’ product to Itchy Baby Co.

After industry-wide concerns were raised earlier this year, we paused this planned restock to undertake additional independent SPF testing before sale. Based on those results, we decided not to release it to our community.

All previous batches of Natural Sunscreen SPF50+ met regulatory standards in place at the time and there are no recalls in place for any batches of our sunscreen.

We understand it’s frustrating when a product you rely on isn’t available and that some families may be looking for alternatives this summer. As a gesture of support, we’re offering refunds on previously purchased Itchy Baby Co sunscreen.

Please reach out to our team for support with this: hello@itchybabyco.com.au