All Itchy Baby Co. products are made with sensitive skin in mind. If you're new to the brand, our My First Three Steps Bundle is a wonderful place to start. It includes all the products you need to get started with our 3-step routine for dry, sensitive or eczema-prone skin:

- Natural Oatmeal Bath Soak: cleanses, hydrates and protects your baby’s skin at bath time.

- Natural Shampoo & Body Wash: a tear-free, fragrance-free 4-in-1 bath essential that gently cleanses and nourishes sensitive and eczema-prone skin.

- Eczema Moisturiser: provides deep hydration and locks in moisture, improving the skin's barrier function.

- Natural Scalp Oil: calms and nourishes your baby's scalp (or any areas needing extra love), reducing flakiness and cradle cap.

Our 3-step routine is all about gentle cleansing and amplifying hydration to nourish and protect your little one's sensitive skin. All of our products are fragrance-free and made with gentle, naturally-sourced ingredients.

Everyone’s skin is unique and responds differently to different products. Although some people have seen results within days, our general feedback says that people notice a difference in their child's skin within the first 3-4 weeks of using Itchy Baby Co. daily as part of their bath time routine.

Our Natural Sunscreen SPF50 is suitable for ages 3 months and up, and our other products are suitable for all ages.

For babies under 12 weeks, we always recommend using our products in consultation with your healthcare professional.

Itchy Baby Co. is also great for adult skin!

While we create our products without added irritants, we still always recommend patch testing our products before you introduce them into your little one’s skincare routine. Patch testing ensures your Itchy Baby Co. product suits your child’s skin, and means if they develops a reaction, you would be able to pinpoint it to one product in particular.

To patch test a product, apply a pea-sized amount to a small affected area, for example, on the inner arm or behind the knee, and leave for 24 hours, observing for any reactions.

Creams are composed of a water and oil mixture, making them feel light and greasy to the touch. They spread easily and can be washed off quickly with water. Creams and lotions can quickly evaporate from the skin's surface which contribute to dryness, and often contain preservatives that may irritate sensitive skin.

In contrast, our Eczema Moisturiser, an ointment, contains no water in its formulation. Ointments are thicker, stickier, and greasier due to a higher concentration of oil. This characteristic makes them more effective in hydrating and moisturising the skin by locking in moisture for an extended period.

As our products contain oats, unfortunately, they are not gluten-free. As these oats are cultivated in proximity to wheat fields, there is potential for cross-contamination.

Coconut oil is one of those natural wonders you hear about when it comes to sensitive skin and eczema - you can read more about it this on our blog. It has been proven to possess antibacterial & anti-inflammatory properties that help during the itch-scratch cycle. On top of that, it has Vitamin E which is needed for healthy skin to grow and repair itself along with saturated fats which help with smoothness.

Feel free to apply our Eczema Moisturiser on both the face and body. Use it sparingly around the eye area, but take care to avoid direct contact with the eyes. You can read more about helping eyelid eczema on our blog.

Our Eczema Moisturiser is carefully crafted using raw, all-natural, or naturally derived ingredients, deliberately avoiding the use of stabilisers and additives. In addition, we intentionally avoided putting any water in our formulation. With this, during colder weather, the formula can thicken. Unlike many conventional moisturisers that incorporate additives, stabilisers and water, our approach is rooted in preserving skin health without the risk of irritation. Moreover, limiting water content ensures that skin retains hydration instead of losing it.

To make it easier to squeeze from the tube during colder temperatures, we recommend immersing the tube in a container of hot water for a few minutes or briefly running it under a hot water tap. These steps should make the application smoother.

We want to reassure you that the fine grainy texture in our Eczema Moisturiser is entirely normal. Since our moisturiser is water-free and predominantly composed of Colloidal Oatmeal, the texture arises from the oats, resulting in an ultra-fine grainy sensation. It's important to note that this texture is gentle and disappears after being absorbed into the skin. We recommend conducting a patch test and allowing up to 5 days to observe the desired results.

This depends on what size bath you are using. As a general guide, our Oatmeal Bath Soak will last:

- Using a full size bath (with enough water for a toddler/young child): two heaped spoonful per bath = 8-10 baths per 200g pack

- Using a baby bath: one heaped spoonful per bath = 16-20 baths per 200g pack

- Using a full-size bath (with enough water for an adult): four heaped spoonfuls per bath = 4-5 baths per 200g pack

If your family loves their Itchy Baby Co. Oatmeal Bath Soak and you use it frequently, our 1kg (5 x 200g) pack or subscription service offers the best value for money.

For optimal results, we suggest incorporating our Itchy Baby Co. Natural Oatmeal Bath Soak into your daily routine. Following each bath, it's highly beneficial to apply the Eczema Moisturiser immediately while the skin retains its dampness. This regimen ensures that the skin receives the highest level of hydration and nourishment possible.

Our Natural Sunscreen SPF50 contains: Zinc oxide 227mg/g, medium chain triglycerides, castor oil, Candelila wax, Coco-Caprylate/Caprate, Polyglyceryl-3 Polyricinoleate, Coconut oil, d-alpha-tocopheryl acetate, Avena sativa (Oat) oil, Isotearic Acid.

Our zinc-based Natural Sunscreen SPF50 is eczema-friendly and made with sensitive skin in mind. Formulated with added oat lipids, our sunscreen offers skin-nourishing properties while offering a high level of defence against UV-A and UV-B rays. You should apply sunscreen after moisturising and 20 minutes before sun exposure. Reapply every two to three hours or immediately after swimming or sweating.

Yes, you can use our Natural Scalp Oil on other areas of the body to add a little extra nourishment where it’s needed. You should avoid any broken skin and avoid getting it in the eyes. We always recommend patch testing first.