100% Naturally


Designed For
Sensitive Skin




Being a pharmacist and mum of two kids with eczema made me realise
how hard it was to find products that were gentle, effective & 100% naturally sourced.

All children should have a chance to experience
happy, healthy skin.

Julia, Founder itchy baby co.


For happy, healthy skin

100% Naturally Sourced Ingredients

  • Colloidal Oatmeal
    Softening, moisturising &
    packed full of antioxidant
  • Organic Coconut
    High in vitamin E & soothing
    properties that help the skin
    hold in hydration.
  • Shea Butter
    Highly moisturising &
    hydrating to help keep
    skin healthy.
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Trusted by parents,

loved by babies


Why is a skincare routine so important?

Being in a good routine means you have a better chance of avoiding flare ups. One of the big mistakes is thinking just because your little one’s skin isn’t currently itchy that everything is under control! Managing sensitive skin is all about prevention and the best form of prevention is a daily skincare routine.

Why is it important to patch test products?

While we create our products without added irritants, we still always recommend you patch test products before you introduce them into your bub's skincare routine. As our products are made with all-natural ingredients, irritation can occur from allergies to the ingredients. Just apply a small amount to a small affected area such as the inner arm or behind the knee and observe for 24 hours.

How can an oatmeal bath help sensitive skin?

Research shows that the benefits of an oatmeal bath come from oatmeal’s chemical structure: Beta-glucans hold in water and protect the skin. Cellulose and fibre give the ability to soften and moisturise. Phenols have antioxidant and anti-inflammatory properties. These benefits have been used for hundreds of years to soothe and protect sensitive and eczema-prone skin. That’s why we created our range of natural oatmeal bath soaks – to do the work for you while your little one is in the tub.

How can I soothe that tricky scalp area?

The scalp requires a different approach to the rest of the skin – which is why we combined a few of our favourite natural ingredients to create our soothing natural scalp oil. It’s packed with oat extract, forming a silky barrier on the skin to trap hydration and moisture loss. Added coconut oil reduces flaking and the calendula oils are great for added nourishment. Just pump a small amount into your hand and massage into a damp scalp until the oil has been absorbed.

Kind to the planet

(& your baby's skin!)
  • Sustainable
  • Animal
  • Reef
  • Ethically Sourced
Money Back
Money Back
Happy, healthy little skin
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