Natural, naturally sourced or synthetic — what's the difference, and why does it matter? How we combine quality naturally sourced ingredients with modern scientific discipline at Itchy Baby Co.

Coconut oil is one of the most talked-about natural ingredients for eczema-prone skin. Here's what's in it, why virgin coconut oil differs from refined, and how to use it after the bath.

A look at the naturally sourced ingredients in our range — colloidal oatmeal, coconut, shea butter, calendula and more — and what each one brings to sensitive skin.